
THE DEALPOINT LAW FIRM PLLC
THE FOUNDER
Fred Williams founded The DealPoint Law Firm PLLC ("DealPoint") to increase negotiation productivity in three areas:
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partnering
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dispute settlement
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commercial contracting
To carry out this mission, the firm has formed two complementary branches, each focused on these areas:
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a legal practice called DealPointLaw
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a coaching practice called PeopleGears
Fred brings decades of experience in (1) negotiating business contracts and resolving disputes about business contracts (2) building and improving negotiation processes, and (3) solving problems and engendering teamwork. in contracting operations.
While most of Fred's work was in large organizations, including the world's largest provider of information technology services to financial services institutions and one of the world's largest financial services institutions, he also served numerous small and midsized businesses., in private practice and as in-house counsel.
The DealPoint Law Practice
Fred started the DealPoint practice to provide legal services that help people, on behalf of their organizations and in business dealings they conduct for themselves and their households, cost-effectively negotiate legal relationships.
The PeopleGears Consulting, Coaching and Facilitation Practice
The law firm's PeopleGears practice exists to coach people, for their organizations or themselves, to employ problem-solving, negotiation, contract and teaming skills to cost-effectively create highly productive relationships with less friction, stress and frustration than other alternatives normally afford.

"Four questions form the backdrop for shifting negotiations into possibility-driven and hopeful modes of problem solving and teamwork: What's possible? Who cares? Who might care? How might we get there? This is where my work begins." In a new career chapter, DealPoint founder Fred brings together his legal skills, decades of contract negotiation experience and deep interests in strategy, problem-solving and improving negotiation processes in pursuit of a singular vision. Through DealPoint, he offers legal and consulting services to help organizations negotiate commercial contracts efficiently and effectively. And for individuals who are business owners, employees or independent contractors, he offers coaching to help them achieve better outcomes in contractual relationships, better preserve their legal rights and better manage their legal risks. A self-described synthesizer and outside-the-box thinker, Fred Williams started creating The DealPoint Law Firm model with a commitment to righting a number of imbalances, starting with the imbalance prevailing in transactional business negotiations between the over-emphasized adversarial focus on short-term client gains at the expense of the other party or parties, on one side of the imbalance; on the other side is a less-emphasized, more collaborative focus on the higher long-term gains that might be possible through integrative thinking and more comprehensive buy-in. As Fred designed the model, informed by his six sigma blackbelt training, the firm's mission came into sharper focus -- a solution-based approach, integrating negotiation, problem-solving and conflict management. Other concerning imbalances are: (i) between the ability of large enterprises, often publicly held, to cost-effectively obtain the level of legal services needed for their success and that of smaller companies and (ii) between the ability of a dominant, often better funded company owner to harness legal resources and that of the less financially or legally dominant but often stronger contributor to the company's founding, brand, inventions or day-to-day operations. Perhaps counter-intuitively, these imbalances can work to the detriment not only of the seemingly disadvantaged party but that of the party seeming to hold the greater power in the relationship. This happens through the corrosive effect substantial power differentials can have in interdependent relationships.
LEGAL & BUSINESS EXPERIENCE
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electronics and electrical engineering
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financial services
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internet marketing research and development
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financial technology
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Vice President and Head of Contracts for Global Procurement Organization
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financial services
In-house Transactional Attorney for 3 Global Corporations
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electronics and electrical engineering
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financial services
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financial technology
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internet marketing research and development
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LEGAL, GRADUATE AND UNDERGRADUATE EDUCATION
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Juris Doctor
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Master, Applied Economics
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Bachelor of Science, Psychology
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Master of Science
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Agribusiness & Natural Resources (Applied Economics)
Juris Doctor
"My intent, with DealPoint, is for people who work in and for organizations, for owners of closely held businesses, and for parents building their lives and families to achieve their business goals, to protect their legal interests and enjoy the rewards of their efforts and investments. I believe the skills needed for effective negotiation, problem solving and conflict management in business carry over into the interpersonal realm of everyday living and that this is particularly true in the enterprise of building a household, bringing the next generation into the human project, with love, hope and faith in a better tomorrow." At its best, negotiation of business relationships is a form of moral discourse and a forge for effective problem solving and conflict management. Coupled with teamwork and a solid understanding of the key artifacts of deal making, such as definitive contracts, preliminary agreements and side agreements, negotiation is an essential and mutually-enhancing link between the imperatives of organizational management and the worthy lives that free and earnest individuals aspire to achieve.
The DealPoint Law Firm, PLLC
Jacksonville, Florida
dealpointinfo@dealpointlaw.com | 904-418-6946